| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY415 | INTRODUCTION TO INTERNATIONAL MARKETS | 7 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Karafakioglu M., (2012), Uluslararasi Pazarlama Yonetimi, 7th Volume, Beta Publications. |
| Gegez E., Arslan M., Cengiz A., Uydaci M,(2003) Uluslararası Pazarlama Cevresi, Der Publications, Istanbul. |
| Tigli M., Cengiz E. ,Gegez E., Pirtini S., (2005), Uluslararasi Pazarlara Giris Stratejisi, Beta Publications, Istanbul . |
| Hague P., Harrison M., Cupman J., Truman O., (2016), Market Research in Practice, An introduction to gaining greater market insight, 3rd. Edition, Kogan Page., USA |