INTRODUCTION TO INTERNATIONAL MARKETS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UTY415	INTRODUCTION TO INTERNATIONAL MARKETS	7	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. ONUR TÜRKER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce subjects as in penetrating into markets, globalization, international consumer behaviour, human resources management, methods for penetrating into markets; and advantages and disadvantages of these methods and barriers in penetrating into international markets.
Contents of the Course Unit:	Contents of the course include; basic concepts regarding penetration into international markets, international market research, product in iternational market, pricing, distribution and promotion functions, defining functions of multi-cultural companies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Interpret basic concepts regarding the penetration into international markets.
Explain environmental factors effecting penetration into international markets.
Build strategies by relating between international market micro and macro environment.
Analyze marketing mix regarding the penetration into international markets and strategies.
Apply international market researches.
yze the trading concept and international integration for penetrating into international markets.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Defining international markets	Lecture & Question and Answer & Discussion
2	Reading	Environmental factors effecting international markets – economic environment	Presentation/Lecture & Question and Answer & Discussion
3	Reading	International market researches and the process	Presentation/Lecture & Question and Answer & Discussion
4	Reading	International market choice and strategies for penetrating into markets	Presentation/Lecture & Question and Answer & Discussion
5	Reading	International market policy, alternative product policies in international market	Presentation/Lecture & Question and Answer & Discussion
6	Reading	Distribution in international market	Presentation/Lecture & Question and Answer & Discussion
7	Reading	International pricing decisions and methods used in international pricing	Presentation/Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Methods used in international payments	Presentation/Lecture & Question and Answer & Discussion
10	Reading	Promotion related decisions in international market: advertisement and personal selling	Presentation/Lecture & Question and Answer & Discussion
11	Reading	Promotion related decisions in international market: public relations and sales development	Presentation/Lecture & Question and Answer & Discussion
12	Reading	Budgeting in international markets	Presentation/Lecture & Question and Answer & Discussion
13	Reading	Preparing proforma financial tables in international markets	Presentation/Lecture & Question and Answer & Discussion
14	Reading	International fear and exhibition organization	Presentation/Lecture & Question and Answer & Discussion
15	Reading	International fear and exhibition organization	Presentation/Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Karafakioglu M., (2012), Uluslararasi Pazarlama Yonetimi, 7th Volume, Beta Publications.
Gegez E., Arslan M., Cengiz A., Uydaci M,(2003) Uluslararası Pazarlama Cevresi, Der Publications, Istanbul.
Tigli M., Cengiz E. ,Gegez E., Pirtini S., (2005), Uluslararasi Pazarlara Giris Stratejisi, Beta Publications, Istanbul .
Hague P., Harrison M., Cupman J., Truman O., (2016), Market Research in Practice, An introduction to gaining greater market insight, 3rd. Edition, Kogan Page., USA

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students interpret the basic concepts, theories and approaches of international trade and logistics.				3
2	Students explain current information about the field with economics and business theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students analyze economic and financial data related to their field.				3
2	Students relate the information and facts in the field with other social sciences such as sociology, political science and philosophy.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students prepare the technical infrastructure and content of international trade transactions.					4
2	Students use the theoretical knowledge in his/her field to determine new strategies.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students carry out the import and export transactions by applying the customs legislation and foreign exchange legislation.				3
2	Students use the theoretical and practical knowledge in the field for academic and professional career.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students develop strategies to reach the sales and marketing targets.						5
2	Students carry out the correspondence on orders, transportation and payment with the foreign customers.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students organize participations in national and international fairs in the field.					4
2	Students prepare the documentation used in import and export transactions.				3
3	Students consider life-long learning as a principle and search on developments, changes and innovations in the field.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students manage all phases from finding the customers until delivery of orders.					4
2	Students cooperate with stakeholders in order to generate new ideas.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students implement knowledge and skills related to his / her field by taking into account his / her legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	10	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	7	9	63
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	183