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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTERNATIONAL MARKETING RESEARCH COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY418 INTERNATIONAL MARKETING RESEARCH 8 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Review, Reading the related subject in the coursebook Definitions and features of marketing research Lecture & Question and Answer & Discussion
2 Literature Review, Reading the related subject in the coursebook Stages in the process of marketing research Lecture & Question and Answer & Discussion
3 Literature Review, Reading the related subject in the coursebook Stages in the process of marketing research Lecture & Question and Answer & Discussion
4 Literature Review, Reading the related subject in the coursebook Inventional research and qualitative research methods Lecture & Question and Answer & Discussion
5 Literature Review, Reading the related subject in the coursebook Secondary data and data collecting methods over questionnaires Lecture & Question and Answer & Discussion
6 Literature Review, Reading the related subject in the coursebook Observation, Features of Observation Method, Research Design and potential error sources Lecture & Question and Answer & Discussion
7 Literature Review, Reading the related subject in the coursebook Observation Method Types, Concept and Types in Experiment Lecture & Question and Answer & Discussion
8 Literature Review, Reading the related subject in the coursebook Assessment and Scaling, Experimental Concepts, Sampling Process Lecture & Question and Answer & Discussion
9 Literature Review, Reading the related subject in the coursebook Introduction to SPSS Lecture & Question and Answer & Discussion
10 - MID-TERM EXAM -
11 Literature Review, Reading the related subject in the coursebook Basic Information in SPSS (Data Entry) Lecture & Question and Answer & Discussion
12 Literature Review, Reading the related subject in the coursebook Descriptive Statistics in SPSS, Bivariate Frequency Analysis Lecture & Question and Answer & Discussion
13 Literature Review, Reading the related subject in the coursebook Calculating total point of scale, Reliability Analysis Lecture & Question and Answer & Discussion
14 Literature Review, Reading the related subject in the coursebook Correlation and SPSS Lecture & Question and Answer & Discussion
15 Literature Review, Reading the related subject in the coursebook General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -