| 1 |
Literature Review, Reading the related subject in the coursebook |
Definitions and features of marketing research |
Lecture & Question and Answer & Discussion |
| 2 |
Literature Review, Reading the related subject in the coursebook |
Stages in the process of marketing research |
Lecture & Question and Answer & Discussion |
| 3 |
Literature Review, Reading the related subject in the coursebook |
Stages in the process of marketing research |
Lecture & Question and Answer & Discussion |
| 4 |
Literature Review, Reading the related subject in the coursebook |
Inventional research and qualitative research methods |
Lecture & Question and Answer & Discussion |
| 5 |
Literature Review, Reading the related subject in the coursebook |
Secondary data and data collecting methods over questionnaires |
Lecture & Question and Answer & Discussion |
| 6 |
Literature Review, Reading the related subject in the coursebook |
Observation, Features of Observation Method, Research Design and potential error sources |
Lecture & Question and Answer & Discussion |
| 7 |
Literature Review, Reading the related subject in the coursebook |
Observation Method Types, Concept and Types in Experiment |
Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature Review, Reading the related subject in the coursebook |
Assessment and Scaling, Experimental Concepts, Sampling Process |
Lecture & Question and Answer & Discussion |
| 10 |
Literature Review, Reading the related subject in the coursebook |
Introduction to SPSS |
Lecture & Question and Answer & Discussion |
| 11 |
Literature Review, Reading the related subject in the coursebook |
Basic Information in SPSS (Data Entry) |
Lecture & Question and Answer & Discussion |
| 12 |
Literature Review, Reading the related subject in the coursebook |
Descriptive Statistics in SPSS, Bivariate Frequency Analysis |
Lecture & Question and Answer & Discussion |
| 13 |
Literature Review, Reading the related subject in the coursebook |
Calculating total point of scale, Reliability Analysis |
Lecture & Question and Answer & Discussion |
| 14 |
Literature Review, Reading the related subject in the coursebook |
Correlation and SPSS |
Lecture & Question and Answer & Discussion |
| 15 |
Literature Review, Reading the related subject in the coursebook |
General Revision |
Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |