INTERNATIONAL MARKETING RESEARCH PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UTY418	INTERNATIONAL MARKETING RESEARCH	8	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. ONUR TÜRKER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to improve aptitude for determining a problem to be searched in international marketing researches, collecting data and information regarding the content of the problem, analysing collected data and information with appropriate methods and interpreting them.
Contents of the Course Unit:	Contents of the course include definitions and features of marketing research, stages in the process of marketing research, inventional research and qualitative research methods, secondary data and data collecting methods over questionnaires, designing research and potential error sources, observation, features of observation method and various subjects.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe basic marketing research concepts
Analyze data collecting techniques, design of it and potential error sources
Compare data collected in the questionnaires
Use experiment and observation methods

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Reading the related subject in the coursebook	Definitions and features of marketing research	Lecture & Question and Answer & Discussion
2	Literature Review, Reading the related subject in the coursebook	Stages in the process of marketing research	Lecture & Question and Answer & Discussion
3	Literature Review, Reading the related subject in the coursebook	Stages in the process of marketing research	Lecture & Question and Answer & Discussion
4	Literature Review, Reading the related subject in the coursebook	Inventional research and qualitative research methods	Lecture & Question and Answer & Discussion
5	Literature Review, Reading the related subject in the coursebook	Secondary data and data collecting methods over questionnaires	Lecture & Question and Answer & Discussion
6	Literature Review, Reading the related subject in the coursebook	Observation, Features of Observation Method, Research Design and potential error sources	Lecture & Question and Answer & Discussion
7	Literature Review, Reading the related subject in the coursebook	Observation Method Types, Concept and Types in Experiment	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Reading the related subject in the coursebook	Assessment and Scaling, Experimental Concepts, Sampling Process	Lecture & Question and Answer & Discussion
10	Literature Review, Reading the related subject in the coursebook	Introduction to SPSS	Lecture & Question and Answer & Discussion
11	Literature Review, Reading the related subject in the coursebook	Basic Information in SPSS (Data Entry)	Lecture & Question and Answer & Discussion
12	Literature Review, Reading the related subject in the coursebook	Descriptive Statistics in SPSS, Bivariate Frequency Analysis	Lecture & Question and Answer & Discussion
13	Literature Review, Reading the related subject in the coursebook	Calculating total point of scale, Reliability Analysis	Lecture & Question and Answer & Discussion
14	Literature Review, Reading the related subject in the coursebook	Correlation and SPSS	Lecture & Question and Answer & Discussion
15	Literature Review, Reading the related subject in the coursebook	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gegez, A. E. (2015), Pazarlama Arastirmalari, BETA BASIM YAYIM, Istanbul.
Yukselen, C. (2013), Pazarlama Arastirmalari, DETAY PUBLICATIONS, Ankara.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students interpret the basic concepts, theories and approaches of international trade and logistics.			2
2	Students explain current information about the field with economics and business theories.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students analyze economic and financial data related to their field.			2
2	Students relate the information and facts in the field with other social sciences such as sociology, political science and philosophy.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students prepare the technical infrastructure and content of international trade transactions.			2
2	Students use the theoretical knowledge in his/her field to determine new strategies.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students carry out the import and export transactions by applying the customs legislation and foreign exchange legislation.			2
2	Students use the theoretical and practical knowledge in the field for academic and professional career.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students develop strategies to reach the sales and marketing targets.					4
2	Students carry out the correspondence on orders, transportation and payment with the foreign customers.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students organize participations in national and international fairs in the field.	0
2	Students prepare the documentation used in import and export transactions.		1
3	Students consider life-long learning as a principle and search on developments, changes and innovations in the field.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students manage all phases from finding the customers until delivery of orders.		1
2	Students cooperate with stakeholders in order to generate new ideas.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students implement knowledge and skills related to his / her field by taking into account his / her legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	7	70
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	204