| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY418 | INTERNATIONAL MARKETING RESEARCH | 8 | 3 | 3 | 8 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to improve aptitude for determining a problem to be searched in international marketing researches, collecting data and information regarding the content of the problem, analysing collected data and information with appropriate methods and interpreting them. |
| Content: | Contents of the course include definitions and features of marketing research, stages in the process of marketing research, inventional research and qualitative research methods, secondary data and data collecting methods over questionnaires, designing research and potential error sources, observation, features of observation method and various subjects. |