INTERNATIONAL MARKETING RESEARCH COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| UTY418 |
INTERNATIONAL MARKETING RESEARCH |
8 |
3 |
3 |
8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Describe basic marketing research concepts |
| Analyze data collecting techniques, design of it and potential error sources |
| Compare data collected in the questionnaires |
| Use experiment and observation methods |