| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UTY418 | INTERNATIONAL MARKETING RESEARCH | 8 | 3 | 3 | 8 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Gegez, A. E. (2015), Pazarlama Arastirmalari, BETA BASIM YAYIM, Istanbul. |
| Yukselen, C. (2013), Pazarlama Arastirmalari, DETAY PUBLICATIONS, Ankara. |