FASHION MANAGEMENT AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MTT477 |
FASHION MANAGEMENT AND MARKETING |
5 |
4 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define marketing concepts in the fields of fashion and design. |
| Explain the place of the consumption concept in 20th century. |
| Solve the marketing management activity as areal analysis. |
| Criticise fashion brands by way of marketing strategies. |