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FASHION MANAGEMENT AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MTT477 FASHION MANAGEMENT AND MARKETING 5 4 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Proceeding plan, aim and describing the content of the course, general description of the course, sources to be used, methods to follow Brain storm, Lecture
2 - Fashion theories and strategies Lecture
3 Literature review Definition and history of marketing Lecture
4 Literature review Relation between Fashion, Design and Marketing Lecture
5 Literature review Relation between Fashion, Design and Marketing Lecture
6 Literature review Target audience analysis in fashion marketing Lecture
7 Literature review Target audience analysis in fashion marketing Lecture
8 - MID-TERM EXAM -
9 Research Technical Visit Case Study
10 Literature review Marketing processes Case study, Individual study
11 Literature review Marketing processes and fashion application analysis Case study, Individual study
12 Literature review Strategies of fashion marketing and case study Case study, Individual study
13 Literature review Strategies of fashion marketing and case study Case study, Individual study
14 Literature review Fashion marketing in Turkish ready-made clothing sector Lecture
15 Literature review Fashion marketing in Turkish ready-made clothing sector Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -