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FASHION MANAGEMENT AND MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MTT477 FASHION MANAGEMENT AND MARKETING 5 4 3 5

SOURCE MATERIALS & RECOMMENDED READING

Easey, M. (2009). Fashion Marketing. 3rd Ed. Singapore: A John Wiley & Sons, Ltd., Publication.
Hopkins, J. (2012). Fashion design the complete guide. Switzerland: AVA Publishing SA.
Keller, K., L. (2013). Strategic brand management building, measuring, and managing brand equity. 4th Ed. New Jersey: Pearson Education, Inc., Publishing as Prentice Hall.
Kapferer, J., N. (2008). The new strategic brand management: creating and sustaining brand equity long term. 4th Ed. Philadelphia: Kogan Page.
Kotler, P., Keller, K. L. (2018). Pazarlama yonetimi. Istanbul: Beta Publishing.
Kotler, P. (2018). A’dan z’ye pazarlama. Istanbul: Mediacat Publishing.
Kotler, P., Kartajaya, H., Setiawan, I. (2018). Pazarlama 4.0. Istanbul: Optimist Book.
Kotler, P. (2017). Pazarlamayi anlamak. Istanbul: Optimist Book.