| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MTT477 | FASHION MANAGEMENT AND MARKETING | 5 | 4 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide the student with the comprehension of the effects of the strategies of the marketing concept occurred in the late 20th century and at the beginning of the 21st century on fashion design field. |
| Content: | The contents of this course include; the concepts of fashion and marketing, analysis of the historical process, the place of the Consumption concept in the 20th century, fashion within the scope of globalisation concept, marketing and designing. |