Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MTT477 |
FASHION MANAGEMENT AND MARKETING |
5 |
4 |
3 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assist.Prof. ADEM ÖZER |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
This course aims to provide the student with the comprehension of the effects of the strategies of the marketing concept occurred in the late 20th century and at the beginning of the 21st century on fashion design field. |
Contents of the Course Unit: |
The contents of this course include; the concepts of fashion and marketing, analysis of the historical process, the place of the Consumption concept in the 20th century, fashion within the scope of globalisation concept, marketing and designing. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Define marketing concepts in the fields of fashion and design. |
Explain the place of the consumption concept in 20th century. |
Solve the marketing management activity as areal analysis. |
Criticise fashion brands by way of marketing strategies. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
- |
Proceeding plan, aim and describing the content of the course, general description of the course, sources to be used, methods to follow |
Brain storm, Lecture |
2 |
- |
Fashion theories and strategies |
Lecture |
3 |
Literature review |
Definition and history of marketing |
Lecture |
4 |
Literature review |
Relation between Fashion, Design and Marketing |
Lecture |
5 |
Literature review |
Relation between Fashion, Design and Marketing |
Lecture |
6 |
Literature review |
Target audience analysis in fashion marketing |
Lecture |
7 |
Literature review |
Target audience analysis in fashion marketing |
Lecture |
8 |
- |
MID-TERM EXAM |
- |
9 |
Research |
Technical Visit |
Case Study |
10 |
Literature review |
Marketing processes |
Case study, Individual study |
11 |
Literature review |
Marketing processes and fashion application analysis |
Case study, Individual study |
12 |
Literature review |
Strategies of fashion marketing and case study |
Case study, Individual study |
13 |
Literature review |
Strategies of fashion marketing and case study |
Case study, Individual study |
14 |
Literature review |
Fashion marketing in Turkish ready-made clothing sector |
Lecture |
15 |
Literature review |
Fashion marketing in Turkish ready-made clothing sector |
Lecture |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Easey, M. (2009). Fashion Marketing. 3rd Ed. Singapore: A John Wiley & Sons, Ltd., Publication. |
Hopkins, J. (2012). Fashion design the complete guide. Switzerland: AVA Publishing SA. |
Keller, K., L. (2013). Strategic brand management building, measuring, and managing brand equity. 4th Ed. New Jersey: Pearson Education, Inc., Publishing as Prentice Hall. |
Kapferer, J., N. (2008). The new strategic brand management: creating and sustaining brand equity long term. 4th Ed. Philadelphia: Kogan Page. |
Kotler, P., Keller, K. L. (2018). Pazarlama yonetimi. Istanbul: Beta Publishing. |
Kotler, P. (2018). A’dan z’ye pazarlama. Istanbul: Mediacat Publishing. |
Kotler, P., Kartajaya, H., Setiawan, I. (2018). Pazarlama 4.0. Istanbul: Optimist Book. |
Kotler, P. (2017). Pazarlamayi anlamak. Istanbul: Optimist Book. |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students will be able to use the knowledge about subjects like art, design, culture and furniture history in their professional life and daily life.
|
|
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students will be able to define the basic concepts of design principles in interior architecture.
|
|
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students will be able to analyze national and international project management and processes in interdisciplinary work with internal and external labor market (public private sector and voluntary organizations)
|
|
|
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students will be able to apply interior design principles and skills by taking responsibility within an individual or group.
|
|
|
|
|
|
|
2 |
Students will be able to use drawing methods and techniques (CAD, 3D max and visual expression programs and freehand drawing) in their design work.
|
|
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Students will be able to organize interior architecture, application and technical equipment projects in interdisciplinary cooperation with other professional fields
|
|
|
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Adopting the principle of lifelong learning, students will be able to analyze possible problems and different regulations in interior design and planning areas with innovative, original and sustainable solutions.
|
|
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The Interior Architecture program graduates will be able to organize unique, sustainable projects and activities in their field studies.
|
|
|
|
|
|
|
2 |
Students will be able to explain himself/herself in writing and speaking in Turkish and at least one foreign language in order to cooperate with related persons and institutions.
|
|
|
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Interior Architecture program graduates; will be able to develop solutions to issues such as interior application details, furniture design and building cost management using occupational standards and legal frameworks.
|
|
|
|
|
|
|
2 |
Interior Architecture program graduates will be able to design sustainable, original and innovative projects for interior architecture such as conceptual design, application detail projects and furniture design in their professional fields
|
|
|
|
|
|
|
3 |
Students will be able to organize interior design, application details and furniture design studies with local, regional, national and cultural sensitivity and ethical values interdisciplinary studies in cooperation.
|
|
|
|
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
4 |
56 |
Preliminary & Further Study |
12 |
3 |
36 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
0 |
0 |
0 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
2 |
2 |
Preparation for the Final Exam |
5 |
3 |
15 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
5 |
4 |
20 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
38 |
0 |
130 |
|
Total Workload of the Course Unit |
130 |
|
|
Workload (h) / 25.5 |
5,1 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|