CUSTOMER RELATIONSHIP COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SBP217	CUSTOMER RELATIONSHIP	3	2	2	4

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Knows the importance of Customer Relationship Management as a marketing strategy.
Defines the types and strategies of customer relations.
Recognizes database-based marketing applications.
Evaluates customer loyalty programs and customer strategies for retention.
Knows the features and purposes of Customer Relationship Management.
Evaluates the analysis results and management tools of Customer Relationship Management.
Analyzes what kind of marketing tools will be used in the field of study and the advantages of their applications.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)