| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ELT317 | DIGITAL BRAND STRATEGIES AND MANAGEMENT | 5 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Understand the importance of the brand concept in terms of business and marketing management |
| Gaining brand management skills on digital platforms |