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DIGITAL BRAND STRATEGIES AND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT317 DIGITAL BRAND STRATEGIES AND MANAGEMENT 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Dijital yönetim, pazarlama, medya = Digital management, marketing, media yazar: Gökcek, Hande Ayhan [editör.].