TR EN

ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL BRAND STRATEGIES AND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT317 DIGITAL BRAND STRATEGIES AND MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Lesson Preparation General introduction of the course, syllabus analysis and an overview of the basic concepts of marketing communication. : Relevant topics are covered with slides in a face-to-face and interactive course environment.
2 Reading lecture notes and researching relevant sources Brand Concept and Historical Development : Relevant topics are covered with slides in a face-to-face and interactive course environment.
3 Reading lecture notes and researching relevant sources Brand mission, vision and SWOT analysis : Relevant topics are covered with slides in a face-to-face and interactive course environment.
4 Reading lecture notes and researching relevant sources Brand identity and image : Relevant topics are covered with slides in a face-to-face and interactive course environment.
5 Reading lecture notes and researching relevant sources Brand equity, brand awareness and brand loyalty : Relevant topics are covered with slides in a face-to-face and interactive course environment.
6 Reading lecture notes and researching relevant sources Brand planning and Target audience analysis : Relevant topics are covered with slides in a face-to-face and interactive course environment.
7 Reading lecture notes and researching relevant sources Consumer purchasing behavior : Relevant topics are covered with slides in a face-to-face and interactive course environment.
8 Reading lecture notes and researching relevant sources Brand concept and its importance on Digital Platforms : Relevant topics are covered with slides in a face-to-face and interactive course environment.
9 Reading lecture notes and researching relevant sources Digital brand planning : Relevant topics are covered with slides in a face-to-face and interactive course environment.
10 - MID-TERM EXAM -
11 Reading lecture notes and researching relevant sources Digital brand positioning : Relevant topics are covered with slides in a face-to-face and interactive course environment.
12 Reading lecture notes and researching relevant sources Digital brand strategies : Relevant topics are covered with slides in a face-to-face and interactive course environment.
13 Reading lecture notes and researching relevant sources Brand strategies on social media : Relevant topics are covered with slides in a face-to-face and interactive course environment.
14 Reading lecture notes and researching relevant sources Content creation and digital brand image : Relevant topics are covered with slides in a face-to-face and interactive course environment.
15 Reading lecture notes and researching relevant sources General Review and Case Analysis : Relevant topics are covered with slides in a face-to-face and interactive course environment.
16 - FINAL EXAM -
17 - FINAL EXAM -