DIGITAL BRAND STRATEGIES AND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ELT317 |
DIGITAL BRAND STRATEGIES AND MANAGEMENT |
5 |
3 |
3 |
5 |
Objectives and Contents |
| Objectives: |
The main purpose of the course is to provide information that can be applied in business life by explaining digital brand concepts and digital brand management strategies in detail. |
| Content: |
Basic brand concepts, brand positioning, digital brand concept and brand strategies applied on digital platforms |