DIGITAL MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ELT212 |
DIGITAL MARKETING COMMUNICATION |
4 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| To be able to adapt to electronic commerce by mastering new trends in marketing |
| Understanding the basic knowledge of digital marketing and applying it in practice |
| Creating new digital marketing strategies |