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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT212 DIGITAL MARKETING COMMUNICATION 4 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the course notes for the relevant week and reading sample articles Marketing Communication Concept And Mix (Advertising, Personal Selling) The course flow is provided interactively with slides in the classroom, using the question and answer method.
2 Reading the course notes for the relevant week and reading sample articles Marketing Communication Concept And Mix (Sales Promotion, Public Relations) The course flow is provided interactively with slides in the classroom, using the question and answer method.
3 Reading the course notes for the relevant week and reading sample articles Digital Marketing Communication Concept The course flow is provided interactively with slides in the classroom, using the question and answer method.
4 Reading the course notes for the relevant week and reading sample articles Digital Advertising Strategies The course flow is provided interactively with slides in the classroom, using the question and answer method.
5 Reading the course notes for the relevant week and reading sample articles The Role Of Websites İn Digital Marketing Communication The course flow is provided interactively with slides in the classroom, using the question and answer method.
6 Reading the course notes for the relevant week and reading sample articles Search Engine Optimization (SEO) The course flow is provided interactively with slides in the classroom, using the question and answer method.
7 Reading the course notes for the relevant week and reading sample articles Search Engine Marketing (SEM) The course flow is provided interactively with slides in the classroom, using the question and answer method.
8 - MID-TERM EXAM -
9 Reading the course notes for the relevant week and reading sample articles Social Media Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
10 Reading the course notes for the relevant week and reading sample articles Social Media And Brand Reputation Management The course flow is provided interactively with slides in the classroom, using the question and answer method.
11 Reading the course notes for the relevant week and reading sample articles Content Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
12 Reading the course notes for the relevant week and reading sample articles Mobile Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
13 Reading the course notes for the relevant week and reading sample articles Inbound Marketing-Influencer Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
14 Reading the course notes for the relevant week and reading sample articles E-mail Marketing The course flow is provided interactively with slides in the classroom, using the question and answer method.
15 Reading the course notes for the relevant week and reading sample articles An Overview The course flow is provided interactively with slides in the classroom, using the question and answer method.
16 - FINAL EXAM -
17 - FINAL EXAM -