| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ELT212 | DIGITAL MARKETING COMMUNICATION | 4 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | The aim of this course is to understand communication strategies such as search engine optimization, digital advertising and social media used in digital marketing strategies and to develop the ability to apply them after graduation. |
| Content: | Digital marketing communication concept and strategies, search engine optimization, digital advertising, social media marketing, inbound-outbound marketing, content marketing |