| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT330 | CREATIVE ADVERTISING STRATEGIES | 6 | 4 | 3 | 8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| List at least 3 of the features that a creative advertisement should have |
| Apply the stages of finding and presenting creative ideas on a subject. |
| Analyze the relationship between creativity, message, target audience, channel to use, timing concepts through a case study |
| Evaluate the components of creative advertising strategies through an example of an advertisement |
| Criticise an advertising project in accordance with creative advertising strategies |