TR EN

CREATIVE ADVERTISING STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT330 CREATIVE ADVERTISING STRATEGIES 6 4 3 8

SOURCE MATERIALS & RECOMMENDED READING

Uztuğ F.,Çınar, N.,Aktuğlu I., Özden,Ö.,Göksel, G. vd. REKLAMDA YARATICILIK VE YAZARLIK, A.Ö.F.
Uğur Batı, 4. Baskı, (2016). Reklamın Dili. Alfa Yayınla
Kocabas, F. Ve Elden, M. (1997). Reklam ve Yaratici Strateji, Yayınevi Publication
Burtenshaw, K., Barfoot, C., Mahon, N. (2014). Yaratici Reklamciligin Temelleri. Literatur Publications
Bell, J. A. (1992). Creativity, TV commercial popularity, and advertising expenditures. International journal of advertising, 11(2): 165-172
McStay, A. (2013). Creativity and advertising: Affect, events and process. Routledge.
Reinartz, W. ve Saffert, P. (2013). Creativity in advertising: When it works and when it doesn’t. Harvard Business Review, 91(6): 106-111.