| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT330 | CREATIVE ADVERTISING STRATEGIES | 6 | 4 | 3 | 8 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide the student with competence in order to create a creative strategy in the advertisement and to re-evaluate the knowledge about how to implement the creative strategy according to the media choice. |
| Content: | Contents of the course include the subjects as in definition of the concept of creativity, description of advertising content, explaining the approaches to advertising, analysis of commercial campaigns, analysis of social responsibility campaigns, listing of ad channels, advertising analysis. |