TR EN

PUBLICITY IN TOURISM COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT434 PUBLICITY IN TOURISM 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector
List at least 4 characteristics of the target audience of tourism ads.
Explain the importance of public relations and advertising in tourism sector through a case study
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries