Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIT434 | PUBLICITY IN TOURISM | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. KAMİL KAYA |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector |
List at least 4 characteristics of the target audience of tourism ads. |
Explain the importance of public relations and advertising in tourism sector through a case study |
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies |
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Tourism Sector | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Communication in Tourism | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Tourism and Public Relations Activities | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Tourism and Advertising Activities | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Advertizing the Country and Creating an Image | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Lobbying | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Communication Management in Tourism Organizations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Crisis Management | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Suggestions for the Advertisement and Image Problems of Turkey | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Countries with positive Images as an Example and Analysing Past Activities of These Countries | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Advertising Strategies for Touristic Assets of Turkey | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
14 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
15 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications |
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications |
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications |
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265. |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
|
||||||
2 |
Students interpret concepts and theories taking into account their historical-cultural contexts.
|
||||||
3 |
Students compare sociological theories with reference to social problems.
|
||||||
4 |
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
|
||||||
5 |
Students develop their knowledge on sustainability by the use of information and communication technologies.
|
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students evaluate qualitative and quantitative data of sociological research studies.
|
||||||
2 |
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students design a research by their acquired knowledge and experience.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research field study considering the principle of cultural relativity, scientific and ethical values.
|
||||||
2 |
Students efficiently apply the most suitable information and communication technologies in their studies.
|
||||||
3 |
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
|
||||||
2 |
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
|
||||||
3 |
Students act ethically impartial in their research studies.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |