| Discusses the scope of the concept of corporatisation, why it is necessary, and how to achieve corporatisation by observing the bodies claiming corporatisation. |
| Interpret the concepts of belonging, sustainability, teamwork, leadership-management, time management with both dictionary definitions and their meanings in practice. |
| Direct the components that they actually reflect instead of the static discourse of institutions for sustainability, image and reputation. |
| Classify corporate communication practices from media organizations. |