PACKAGING DESIGN II PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GRA242	PACKAGING DESIGN II	4	4	2	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit	Assist.Prof. ERDEM ÇAĞLA
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to transfer the dynamics of the packaging design through the brand-product relation to the student with theoretical knowledge and practical projects.
Contents of the Course Unit:	Contents of the course include the subjects such as identification of the packaging problems in consumer products and visual and typographic applications on the brand-design-industry relationship.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the design of packaging and the user relationship.
Locate the expectations of the target audience by considering the characteristics of the product.
Develop attractive creative designs that reflect the corporate identity for packaging.
Decide on the appropriate material by establishing the relationship between the packaging and the material.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Research	Examination of packaging design in the light of modern industry and manufacturing relations	Presentation/Lecture
2	Research	Detections and innovatory approaches on new consumer typology	Presentation/Lecture
3	Research	Classifying and recognising the characteristic features of cartoon, glass, metal and flexible materials.	Sample Analysis
4	Practice	Introduction to Studio Project, identifying project criterions	Practice
5	Practice	Project analysis on sketches	Practice
6	Practice	Transferring sketches to digital media	Practice
7	Practice	Identifying customer expectations, market share, market risks and red lines	Practice
8	-	MID-TERM EXAM	-
9	Practice	Carrying on studies to increase project stages	Practice
10	Research	Recognising packaging production techniques and machine parks	Presentation/Lecture
11	Research	Understanding the integrated elements of graphic design discipline with packaging design	Presentation/Lecture
12	Practice	Introduction to Studio Project, identifying project criterions	Practice
13	Practice	Project analysis on sketches	Practice
14	Practice	Transferring sketches to digital media	Practice
15	Practice	Carrying on studies to increase project stages Final Exam	Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Becer E., Ambalaj Tasarimi, 2014, Dost Bookstore.
Erdal G., Etkili Ambalaj Tasarimi, 2009, Dora Publications.
Gavas M., Uretim Yontemleri ve Imalat Teknolojileri, 2015, Seckin Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.						5
2	will be able to define the function of Graphic Design in communal and social contexts.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.		1
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.				3
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.					4
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.	0
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	12	4	48
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	12	3	36
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	4	4
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	4	4
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	40	0	148