VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ILT151	VISUAL COMMUNICATION DESIGN	1	4	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to teach various techniques and practices in the field of "Visual Communication Design" which is the dominant strength of computer and communication technology as a result of characteristic development of our century, introduce the use of Adobe Illustrator program according to these techniques, and have various works designed by using Gestalt Principles and Basic Design Elements and Principles.
Contents of the Course Unit:	Contents of the course include making simple illustrations using point and line as design element and rhythm and integrity as design principle, and to perform low poly art work as special day cards and final project.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Construct a visual composition in the design created.
Visualize creative thinking when creating a design.
Describe form and shape relation.
State a principle of Gestalt and Basic Design.
Give an example of various design elements and principles.
Compute Adobe Illustrator program at basic level.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Preliminary Study and Introduction	Discussion
2	Ucar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 17-59	Introduction to Visual Literacy	Lecture
3	Ucar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 59-86	Point and Applications as Design Principle	Lecture, Demonstration
4	Becer, Emre. Iletisim ve Grafik Tasarim, Read page 11-75	Line and Applications as Design Principle	Lecture, Demonstration
5	Becer, Emre. Iletisim ve Grafik Tasarim, Read page 75–112	Rhythm and Applications as Design Principle	Lecture, Demonstration
6	-	Integrity and Applications as Design Principle	Lecture, Demonstration
7	Uçar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 126-139	Application 1 – Simple Illustration	Demonstration
8	-	MID-TERM EXAM	-
9	-	Application 2 – Valentina’s Day Card – Drawing Mould Form	Demonstration
10	Uçar, Tevfik Fikret. Görsel Iletisim ve Grafik Tasarim. Read page 143-163	Application 2 - Valentina’s Day Card - Drawing Flower Form	Demonstration
11	Becer, Emre. Iletisim ve Grafik Tasarim, Read page 176-199	Typography and Application 3 – Writing Effect of Toothpaste	Demonstration
12	B Becer, Emre. Iletisim ve Grafik Tasarim, Read page 199-210	Application 3 - Writing Effect of Toothpaste	Demonstration
13	Becer, Emre. Iletisim ve Grafik Tasarim, Read page 210-221	Gestalt Principles and Final Project – Introduction to Low Poly Art	Lecture, Demonstration
14	Becer, Emre. Iletisim ve Grafik Tasarim, Read page 221-246	Final Project – Low Poly Art I	Demonstration
15	-	Final Project – Low Poly Art II	Demonstration
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 210-221
Becer, E. (2104). Iletisim ve Grafik Tasarim. Istanbul: Inkilap Publications.
Ucar, T. F. (2015). Gorsel Iletisim ve Grafik Tasarimi. Ankara: Dost Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to explain him/herself in verbally and orally in Turkish and at least in one foreign language in order to be able to work together with the professional persons and institutions.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to define the basic concepts in the field of communication and design				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to create designs by processing technical information in the field of Communication and Digital Visual Design.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to make applications in the field of Digital Design and Multimedia.						5
2	The students will be able to use the softwares required for each stage of the post-production process in a communication facility.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to solve communication, design and artistic problems individually and as well as a member of a team in the field of digital media design.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to interpret communication, social and design concepts used in the discipline of Communication Design.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to do literature review in the field. He/she follows the artistic agenda of the day. He/she produces written and oral works based on the oral and written communication agenda of the day.				3
2	The students will be able to develop projects within an interdisciplinary perspective, conscious of being a communicator and designer.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to formulate various analytical visual communication strategies using the knowledge of communication and design science in the construction and implementation of sustainable design principles.					4
2	The students will be able to create designs using advanced computer softwares and information-communication technologies that are required by the discipline of Communication Design .					4
3	The students will be able to develop campaigns aimed at solving political and social visual communication problems by taking advantage of the historical and theoretical knowledge of the discipline of Communication Design.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	4	10	40
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	16	16
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	15	15
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	34	0	127