COPYWRITING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ILT255	COPYWRITING	3	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide the students with the basic features of text types, the rules to be followed while writing text and the correct use of language
Contents of the Course Unit:	Exploring the technical, aesthetic, creative writing and meaning processes of the texts that will be prepared for the short story, short film, cinema text, advertising and promotion purposes constitute the content of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the case of writing text.
Explain the techniques of text writing.
Applies the narrative to the desired format.
Writes ad text for different mass and products
Gives an outline of the process of writing ad text.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Read source books related to the subject	Text and word relation	Expression, explanation method with examples
2	Read source books related to the subject	Writing, meaning and communication	Expression, explanation method with examples
3	Read source books related to the subject	Creative writing, professional writing rules, point of view	Expression, explanation method with examples
4	Read source books related to the subject	Expression styles to convey thought	Expression, explanation method with examples
5	Read source books related to the subject	Expression styles to convey thought	Expression, explanation method with examples
6	Read source books related to the subject	Creating sample stories on a theme	Expression, explanation method with examples
7	Read source books related to the subject	Creating sample stories on a theme	Expression, explanation method with examples
8	-	MID-TERM EXAM	-
9	Read source books related to the subject	An overview	Expression, explanation method with examples
10	Read source books related to the subject	Create two different stories in the same theme	Expression, explanation method with examples
11	Read source books related to the subject	Main theme slogan and key sentence, motto making work	Expression, explanation method with examples
12	Read source books related to the subject	Optimal image selection for text for adequate and effective information	Expression, explanation method with examples
13	Read source books related to the subject	Optimal image selection for text for adequate and effective information	Expression, explanation method with examples
14	Read source books related to the subject	Short film script technique	Expression, explanation method with examples
15	Read source books related to the subject	An overview	Expression, explanation method with examples
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to explain him/herself in verbally and orally in Turkish and at least in one foreign language in order to be able to work together with the professional persons and institutions.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to define the basic concepts in the field of communication and design				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to create designs by processing technical information in the field of Communication and Digital Visual Design.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to make applications in the field of Digital Design and Multimedia.	0
2	The students will be able to use the softwares required for each stage of the post-production process in a communication facility.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to solve communication, design and artistic problems individually and as well as a member of a team in the field of digital media design.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to interpret communication, social and design concepts used in the discipline of Communication Design.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to do literature review in the field. He/she follows the artistic agenda of the day. He/she produces written and oral works based on the oral and written communication agenda of the day.					4
2	The students will be able to develop projects within an interdisciplinary perspective, conscious of being a communicator and designer.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The students will be able to formulate various analytical visual communication strategies using the knowledge of communication and design science in the construction and implementation of sustainable design principles.			2
2	The students will be able to create designs using advanced computer softwares and information-communication technologies that are required by the discipline of Communication Design .	0
3	The students will be able to develop campaigns aimed at solving political and social visual communication problems by taking advantage of the historical and theoretical knowledge of the discipline of Communication Design.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	36	36
Preparation for the Final Exam	1	50	50
Mid-Term Exam	0	0	0
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	16	0	128