DIGITAL MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT409	DIGITAL MARKETING	5	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MAHRUK GÜNEYLİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to ensure that the target students have knowledge of digital marketing in the globalizing market.
Contents of the Course Unit:	In this course explores different issues that will enable students to master digital platforms and digital marketing campaign management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
By the end of this course, students will be able to interpret innovative developments in the media, agency and advertising sectors.
By the end of this course, students will be able to plan digital marketing campaigns which brands will need.
By the end of this course, students will be able to create more effective marketing campaigns by learning digital platforms.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading related topics	Overview of course subjects.	Online distance learning
2	Reading related topics	Internet revolution: Changes in our lives, our relations and our consumption with the use of the Internet	Online distance learning
3	Reading related topics	The development of the media and new trends.	Online distance learning
4	Reading related topics	Basic information on using media in digital media: Rich media, advergaming, banner ads, etc.,	Online distance learning
5	Reading related topics	Social networks: Windows Live, Facebook, Twitter, Friendfeed and Youtube.	Online distance learning
6	Reading related topics	Content creation and basic features of a website.	Online distance learning
7	Reading related topics	Marking items and the formation of an interactive site.	Online distance learning
8	Reading related topics	Email marketing and strategies.	Online distance learning
9	Reading related topics	Digital marketing and branding: The key to online branding.	Online distance learning
10	-	MID-TERM EXAM	-
11	Reading related topics	Successful local and global campaigns.	Online distance learning
12	Reading related topics	Search and search engine marketing.	Online distance learning
13	Reading related topics	The dynamics and trends of mobile marketing.	Online distance learning
14	Reading related topics	Social media dynamics: Blogs, viral, advertgaming, online seeding.	Online distance learning
15	Reading related topics	Management of integrated marketing communications in digital medium	Online distance learning
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Sule OZMEN, E-Commerce New Economy in the Network Economy, Istanbul: Istanbul Bilgi University Publications,2012.
Recep Baki DENIZ- The Marketing of the Internet and the Dimensions in Turkey, Beta Publications. Istanbul, 2001

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have that require advanced theoretical and practical knowledge of the main areas of nursing.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Believes in the philosophy of holistic health care.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans, implements, evaluates, and records checks protective, developer, treatment and level of rehabilitative evidence-based nursing care.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses that require advanced theoretical and practical knowledge of the main areas of nursing.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Takes responsibility of issues related to person/family/community health.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sustains learning with the awareness lifelong learning.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperates as a member of the interdisciplinary health care team.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves appropriately with legal regulations, social and professional values, ethics and principles.
2	Performs the role of providing collaboration and communication, as a practitioner, educator, researcher, administrator, advocate, consultant, quality improvement.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	13	3	39
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	15	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	150