TRAVEL AGENCY AND TOUR OPERATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TUR305	TRAVEL AGENCY AND TOUR OPERATION MANAGEMENT	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. RAMAZAN İNAN
Instructor(s) of the Course Unit	Assist.Prof. FATMA ÖZÇELİK HEPER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to enable students the place, importance and functions of travel agencies and tour operators in the tourism distribution system and to learn preparation package tours.
Contents of the Course Unit:	This course includes : the organization, structure and functions of travel industry businesses, travel agencies and tour operators and the basic forms of tour planning.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the organizational structure and operation of travel businesses.
Compare the operations and organizational structures of travel agencies and tour operators.
Illustrate the legal regulations related to travel agency.
Design package tour.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Search, Presentation	Historical Development of Travel and Travel Businesses	Expression , Question-Respond, Discussion
2	Literature Search, Presentation	Organizational Structure in Travel Businesses	Expression , Question-Respond, Discussion
3	Literature Search, Presentation	Travel Agencies and Functions	Expression , Question-Respond, Discussion
4	Literature Search, Presentation	Tour Operators and Functions	Expression , Question-Respond, Discussion
5	Literature Search, Presentation	Differences Between Tour Operators and Travel Agencies	Expression , Question-Respond, Discussion
6	Literature Search, Presentation	Travel Agencies Legislation	Expression , Question-Respond, Discussion
7	Literature Search, Presentation	Package Tour	Expression , Question-Respond, Discussion
8	-	MID-TERM EXAM	-
9	Literature Search, Presentation	Tour Planning (Preparation); Choosing Destination, Procurement Operations, Complementary, Determining Services and Price	Expression , Question-Respond, Discussion
10	Literature Search, Presentation	Tour Planning (Preparation); Choosing Destination, Procurement Operations, Complementary, Determining Services and Price	Presentation-Discussion
11	Literature Search, Presentation	Tour Implementation, Ground Operations, Tour Management and Completion	Expression , Question-Respond, Discussion
12	Literature Search, Presentation	Application-Expression of the Student	Expression , Question-Respond, Discussion
13	Literature Search, Presentation	Application-Expression of the Student	Presentation-Discussion
14	Literature Search, Presentation	Application-Expression of the Student	Presentation-Discussion
15	Literature Search, Presentation	Tour Planning (Preparation); Choosing Destination, Procurement Operations, Complementary, Determining Services and Price	Expression , Question-Respond, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ahipasaoglu, H. S. (2001). Seyahat İsletmelerinde Tur Planlamasi ve Yonetimi, Ankara: Detay Publications.
Icoz, O. (2000). Seyahat Acentalari ve Tur Operatorlugu Yonetimi, Turan Book House.
Demir, M. (2014). Seyahat Acentalığı ve Tur Operatörlüğü, Detay Yayıncılık, Ankara.
Hacıoğlu, N. (2016).Seyahat Acentacılığı ve Tur Operatörlüğü, Nobel Akademik Yayıncılık, Ankara.
Mısırlı, İ. (2018). Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık, Ankara.
www.turizmdebusabah.com.tr
www.turizmguncel.com

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses				3
2	Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.					4
2	Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .		1
2	Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.		1
2	Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses knowledge and competences related to preparation, implementation and supervision of a tour.						5
2	By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.		1
3	Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	6	7	42
Mid-Term Exam	1	3	3
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	40	0	179