INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT103	INTRODUCTION TO COMMUNICATION	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit	Assist.Prof. ÖZLEM ÇETİN ÖZTÜRK
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the structure and the basis of communication by taking into consideration the types and characteristics of communication.
Contents of the Course Unit:	Contents of the course include the subjects as in memorizing the basic concepts of communication, summarizing the ways to establish effective communication skills, remembering the necessary tools to create a communication strategy, differentiating the types of communication.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Tell the meaning of communication correctly in the framework of the basic concepts of communication at any time.
Choose the following features of communication programs by referring to previous communication programs.
Explain the structure of communication.
Relate at least 3 recalled features of communication with the relevant communication program.
Infer which means of communication should be used when communicating with an individual or community by recalling the features of communication.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Communication? Definitions of Communication and Common Points of These Definitions	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Elements of The Communication Process	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Communication Types, Forms, Levels And Dimensions	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Communication Functions	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Communication Tools	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Interpersonal Communication	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Communication and Ethics	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Mass Communication Concept	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Mass Media	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Mass Communication And Popular Culture	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Approaches in Mainstream Communication Theories	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Mainstream Communication Theories	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Communication, Meaning And Indicators	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Critical Approaches	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Fiske, J. (1996). Iletisim Calismalarina Giris, Ark Publications
Gungor, N. (2011). Iletisime Giris, Siyasal Bookstore
Mutlu, E. (2008). Iletisim Sozlugu, Ayrac Publications
Aziz, A. (2012). Iletisime Giris, Hiperlink Publications
Fiske, J. (2010). Introduction to Communication Studies. Routledge.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.
2	Takes responsibility in accordance with the project objectives as a project manager or participant.
3	Sets the purpose and target for the organization / institution.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.
2	Shows that he/she understands the continuity of the learning need.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
2	Communicates effectively with stakeholders in the professional field.
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
3	Has the ability to encourage innovations.
4	Thinks critically about the organization / institution.
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	14	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	11	11
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153