HISTORY OF MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM104	HISTORY OF MEDIA	2	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. YELDA ÜLKER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce important discussions about the changing nature of social, economic and political relations between media and society.
Contents of the Course Unit:	Contents of the course include the subjects as in topics and discussions in media studies, Global media companies, power of consumer, approaches to the effects of media, celebrities, journalism and basic features of new media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the fundamentals of traditional mass medium and media.
Informed about the history of media development taking place in the world and in Turkey.
Evaluate the relationship and interaction between media and power in a critical way.
Learn the history of global and national institutions and organizations related to media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Communication in Preliteracy Period, Communication in Ancient Times	Lecture
2	Reading	Communication Examples from Ancient and Rome Period, Wall Newspaper and Other Examples	Lecture
3	Reading	Communication in the Middle Ages and The Invention of Press	Lecture
4	Reading	Communication and Journalism in Modern Period in Europe	Lecture
5	Reading	Developments in Europe and Role of Journalism	Lecture
6	Reading	Early Stage of Journalism in Ottoman Empire, First Newspapers	Lecture
7	Reading	Pressures and Censors on the Journalism in the Ottoman Empire and Europe	Lecture
8	-	MID-TERM EXAM	-
9	Reading	Pressures and Censors on the Journalism in the Ottoman Empire and Europe: First Journalism Laws	Lecture
10	Reading, Using Visual and Written Sources	Journalism in the Early Stages of Republic. Journalism Laws and Legislations. Radio Period	Lecture
11	Reading, Using Visual and Written Sources	Journalism in Turkey During, Before and After Coup	Lecture
12	Reading, Using Visual and Written Sources	Foundation of TRT and rise of colour television. Foundation of Radio and Television Supreme Council and Its Goals	Lecture
13	Reading, Using Visual and Written Sources	Web Publishing, internet media and social media	Lecture
14	Reading, Using Visual and Written Sources	Web Publishing, internet media and social media	Lecture
15	Reading, Using Visual and Written Sources	Evaluation and Interpretation of Great Media Organizations in Turkey and the World in the Present Day	Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Topuz H. (2003). Turk Basin Tarihi. Istanbul: Remzi Bookstore
Ozgen M. (2004). 1980 Sonrası Turk Medyasinda Gelismeler ve Magazinlesme Olgusu. Istanbul: 2nd International Symposium, Communication in the Millennium: A Dialogue Between Turkish and American Scholars
Irvan S. (2014). Medya Kultur Siyaset. Ankara: Pharmakon Bookstore
Jeanneney J. J. (2009) Başlangıcından Gunumuze Medya Tarihi. Istanbul: Yapi Kredi Publications
Media History Journal. London: Routledge Publishing

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.
2	Takes responsibility in accordance with the project objectives as a project manager or participant.
3	Sets the purpose and target for the organization / institution.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.
2	Shows that he/she understands the continuity of the learning need.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
2	Communicates effectively with stakeholders in the professional field.
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
3	Has the ability to encourage innovations.
4	Thinks critically about the organization / institution.
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	45	45
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	25	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	179