COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT266	COMMUNICATION THEORIES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. YELDA ÜLKER
Instructor(s) of the Course Unit	Assist.Prof. SEYRA KESTEL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpreting the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain what theory is and what it does.
Studens who has taken this course,can explain the relationship between theory, research and science.
Have the ability to apply theories in real life experiences and professional work.
He/she can evaluate that every theory has certain limitations and has the ability to test the appropriate theory in his research, with the awareness that not every theory can be applied in every research.
List the communication theories in a chronological order.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading book chapters related with the subject	Communication Theories (what a theory is, how it is developed and what it does)	Narration Question-response method
2	Reading book chapters related with the subject	Basic communication models	Narration Question-response method
3	Reading book chapters related with the subject	Personal impact, diffusion, and short-term effects of mass communication on individuals ​	Narration Question-response method
4	Reading book chapters related with the subject	Effects of mass communication on culture and society ​	Narration Question-response method
5	Reading book chapters related with the subject	Audience-centered models	Narration Question-response method
6	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
7	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Planned communication	Narration Question-response method
10	Reading book chapters related with the subject	Planned communication	Narration Question-response method
11	Reading book chapters related with the subject	New mass media and information society	Narration Question-response method
12	Reading book chapters related with the subject	Uluslararası iletişim ve yeni yaklaşımlar	Narration Question-response method
13	Reading book chapters related with the subject	Değişim Kuramı	Narration Question-response method
14	Reading book chapters related with the subject	Conflict and change theories	Narration Question-response method
15	Reading book chapters related with the subject	evaluation of the course	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Denis McQuail ve Sven Windahl (2005), İletişim Modelleri, Çeviren: Konca Yumlu, 2. Baskı, İmge Yayınevi, Ankara.
Don Stacks, Mark Hickson, III ve Sidney R. Hill, Jr. (1991), Introduction to Communication Theory, Harcourt Brace Jovanovich, Inc. Saunders College Publishers, USA.
Severn, Werner J. , James W. Tankard, Wr.(1994), İletişim Kuramları: Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Çev: Ali Atıf Bir, Serdar Sever, Anadolu Üniversitesi Yay. Eskişehir
Thussu, Daya Kishan(2000). International Communication: Continuity and Change,London: Arnold.
Co-author (1997). International Communication and Globalization, ed. Ali Mohammadi, First published, Londen: Sage publication.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	30		Classical Exam
Homework Assessment	1	10
Short Exam	1	10
Final Exam	1	50		Classical Exam
TOTAL	4	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.
2	Takes responsibility in accordance with the project objectives as a project manager or participant.
3	Sets the purpose and target for the organization / institution.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.
2	Shows that he/she understands the continuity of the learning need.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
2	Communicates effectively with stakeholders in the professional field.
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
3	Has the ability to encourage innovations.
4	Thinks critically about the organization / institution.
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	4	52
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	158