INTERNATIONAL MARKETİNG PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT306	INTERNATIONAL MARKETİNG	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ONUR ÖZDEMİR
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix.
Contents of the Course Unit:	Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze the environment in international marketing.
Implement international marketing research.
Compare strategies for entering international markets.
Explain segmentation, target market selection and positioning in international marketing.
Define the international marketing mix.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Creating the first impression in the student, preparing the presentation about the course content and methods	Introduction to International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
2	Literature research and course preparation	Environmental Analysis in International Marketing-1	LECTURE, PRESENTATION, SAMPLEMENT
3	Literature research and course preparation	Environmental Analysis in International Marketing-2	LECTURE, PRESENTATION, SAMPLEMENT
4	Literature research and course preparation	International Marketing Research	LECTURE, PRESENTATION, SAMPLEMENT
5	Literature research and course preparation	Market Segmentation, Target Market Selection and Positioning in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
6	Literature research and course preparation	International Market Entry Strategies-1	LECTURE, PRESENTATION, SAMPLEMENT
7	Literature research and course preparation	International Market Entry Strategies-2	LECTURE, PRESENTATION, SAMPLEMENT
8	Literature research and course preparation	Product and Service Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
9	Literature research and course preparation	Brand Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
10	-	MID-TERM EXAM	-
11	Literature research and course preparation	Standardization, Adaptation and New Product in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
12	Literature research and course preparation	Pricing Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
13	Literature research and course preparation	Distribution (Place) Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
14	Literature research and course preparation	Promotion Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
15	Literature research and course preparation	International Business Examples	LECTURE, PRESENTATION, SAMPLEMENT
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kozlu, C. (2015). Uluslararası Pazarlama İlkeler ve Uygulamalar. (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları.
Taşkın, E. (2012). Uluslararası Pazarlama. (1. Baskı), Türkmen Yayınevi.
Karafakioğlu, M.(2019). Uluslararası Pazarlama Yönetimi. 10. Baskı, Beta Yayınevi.
Joshi, R.M. (2014). International Marketing. Oxford: Oxford UniversityPress.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2	Recognize the entries in the book and financial balance sheet of the business organization.
3	Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarize historical development of the international trade theories by adhering to the chronological order.
2	Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3	Solve financial and legal problems confronted in international trade practices.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2	Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2	Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3	Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2	Develop suggestions for international trade policies by determining economic problems in the macro level.
3	Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4	Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	10	60
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	4	9	36
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	179