ADVERTISING AND ETHICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI405	ADVERTISING AND ETHICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to instill in students a sense of professional and ethical responsibility.
Contents of the Course Unit:	The course content includes an overview of advertising, concepts of ethics and professional ethics, professional ethics in advertising, criticisms of advertising, self-regulation in advertising, the Advertising Self-Regulation Board, the Fair Advertising Supervisory Board, ethical principles in advertising (decency, honesty, truthfulness), ethical principles in advertising (comparisons, testimony, defamation and humiliation), ethical principles in advertising (protection of privacy, misuse of commercial reputation), ethical principles in advertising (imitation, safety considerations, recognition of advertisements), ethical principles in advertising (children and young people), ethical principles in advertising (commercial activities), and ethical principles in advertising (special services and specific materials, responsibility).

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
It defines the concept of professional ethics in advertising.
List at least three criticisms of advertising.
It explains the importance of self-regulation in advertising.
It links advertising and ethical values.
It evaluates ethical principles in advertising through examples of commercials.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Article Reading Related to the Topic	Introduction: Presentation of the course objectives and content, and introduction of the weekly course topics	Lecture, Question-and-Answer Method
2	Article Reading Related to the Topic	Ethics and Professional Ethics Concepts	Lecture, Question-and-Answer Method
3	Article Reading Related to the Topic	Professional Ethics in Advertising	Lecture, Question-and-Answer Method
4	Article Reading Related to the Topic	Criticisms of Advertising	Lecture, Question-and-Answer Method
5	Article Reading Related to the Topic	Self-Regulation in Advertising	Lecture, Question-and-Answer Method
6	Article Reading Related to the Topic	Advertising Self-Regulation Board	Lecture, Question-and-Answer Method
7	Article Reading Related to the Topic	Honest Advertising Supervisory Board	Lecture, Question-and-Answer Method
8	Article Reading Related to the Topic	Ethical Principles in Advertising (Decency, Honesty, Truthfulness)	Lecture, Question-and-Answer Method
9	Article Reading Related to the Topic	Ethical Principles in Advertising (Comparisons, Endorsements, Disparagement and Denigration)	Lecture, Question-and-Answer Method
10	-	MID-TERM EXAM	-
11	Article Reading Related to the Topic	Ethical Principles in Advertising (Protection of Privacy, Misuse of Commercial Reputation)	Lecture, Question-and-Answer Method
12	Article Reading Related to the Topic	Ethical Principles in Advertising (Imitation, Safety Considerations, Recognition of Advertising)	Lecture, Question-and-Answer Method
13	Article Reading Related to the Topic	Ethical Principles in Advertising (Children and Young People)	Lecture, Question-and-Answer Method
14	Article Reading Related to the Topic	Ethical Principles in Advertising (Commercial Practices)	Lecture, Question-and-Answer Method
15	Article Reading Related to the Topic	Ethical Principles in Advertising (Special Services and Sensitive Products, Responsibility)	Lecture, Question-and-Answer Method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayıncılık.
Özdemir, H. Televizyon Reklamlarında Etik, Gazi Kitabevi
Tosun, Nurhan Babür; Uraltaş, Nazlım Tüzel; Nas, Alparslan; Özkaya, Betül; Güdüm, Sinem; Ertürk, Burçin; Dönmez, Mevlüt; Çerçi, Merve; Ülker, Yelda; Cesur, Damla Karşu; Varol, Erdem; Kiçir, İbrahim. (2018). Reklam Yönetimi. İstanbul: Beta Yayınları.
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayıncılık.
Özdemir, H. Televizyon Reklamlarında Etik, Gazi Kitabevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.				3
2	List the main features of communication in items.				3
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.				3
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.			2
3	Tell the basic concepts of public relations and advertising in detail.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.				3
2	Write press releases for the purpose of introducing the institution he/she works at or owns.			2
3	Create communication programs within the public relations and advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127