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ENTREPRENEURSHIP PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
GIR402 ENTREPRENEURSHIP 5 4 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Distance Learning
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: It is aimed to develop entrepreneurial characteristics by equipping students with theoretical and practical information related to entrepreneurship.
Contents of the Course Unit: Basic Concepts of Entrepreneurship and Entrepreneurship, Enterprising Become Process, Entrepreneurship and History in the World and Turkey, Entrepreneurship Type and Entrepreneurial Culture, Successful Entrepreneurship Stories, Business İdea Resources, Marketing Survey, New Business İdeas, Venture Capital and Other Raising of Capital Methods, Entrepreneurial Establishment Process, Management Function of Small Business and New Management Approaches, Production Function and Planning of Small Business, Marketing Structure of Small Business, Problems and Marketing Techniques, Human Resources and Public Relations Functions of Small Businesses, Financial Structure of Small Business, Problems and Financing Techniques, Work Plan Preparation

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Defines the concept and types of entrepreneurship as part of entrepreneurship theory.
Prepares a business plan with the informations learned in the course toward new business ideas.
Analyses the methods used by entrepreneurs when establishing new initiatives
Distinguishes the differences between SME management and classical business management
Examines self- entrepreneurship characteristics by evaluating successful entrepreneurship stories.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Entrepreneurship and Basic Concepts Related to Entrepreneurship Expression and Discussion
2 Reading Book , Browsing The Sources of İnternet Entrepreneurship and History in the World and Turkey, Entreprenuirel Process Expression and Discussion
3 Reading Book , Browsing The Sources of İnternet Entrepreneurship Types and Entrepreneurial Culture, Expression and Discussion
4 Applied Preparation, Browsing The Sources of İnternet Sucessful Entrepreneurship Stories Expression and Discussion
5 Reading Book , Browsing The Sources of İnternet Business İdea Resources, Marketing Survey Expression and Discussion
6 Reading Book , Browsing The Sources of İnternet Venture Capital and Other Raising of Capital Methods, Expression and Discussion
7 Reading Book , Browsing The Sources of İnternet Entrepreneurial Establishment Process Expression and Discussion
8 - MID-TERM EXAM -
9 Reading Book , Browsing The Sources of İnternet Management Function of Small Business and New Management Approaches Expression and Discussion
10 Reading Book , Browsing The Sources of İnternet Production Function and Planning of Small Business, Expression and Discussion
11 Reading Book , Browsing The Sources of İnternet Marketing Structure of Small Business, Problems and Marketing Techniques, Expression and Discussion
12 Reading Book , Browsing The Sources of İnternet Resources and Public Relations Functions of Small Businesses, Expression and Discussion
13 Reading Book , Browsing The Sources of İnternet Teknikleri Financial Structure of Small Business, Problems and Financing Techniques, Expression and Discussion
14 Applied Preparation, Browsing The Sources of İnternet Work Plan Preparation Application, Presentation
15 Applied Preparation, Browsing The Sources of İnternet Work Plan Preparation Application, Presentation
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

John, B., Tidd, J. (2018), İnovasyon ve Girişimcilik, Nobel Akademik Yayıncılık, Ankara
John, B., Tidd, J. (2007), Innovation and Entrepreneurship, Nobel
Mellor, R. (2008). Entrepreneurship for everyone: A student textbook. Sage, California
Kiyosaki, R.T. (2018), Zengin Baba, Yoksul Baba, Alfa Yayıncılık, İstanbul
Kiyosaki, R.T. (2000), Rich Dad Poor Dad, Warner Books Ed., New York

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 1 13
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 1 1 1
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 6 4 24
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 3 3 9
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 53 0 133
Total Workload of the Course Unit 133
Workload (h) / 25.5 5,2
ECTS Credits allocated for the Course Unit 5,0