Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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GIR402 | ENTREPRENEURSHIP | 5 | 4 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | It is aimed to develop entrepreneurial characteristics by equipping students with theoretical and practical information related to entrepreneurship. |
Contents of the Course Unit: | Basic Concepts of Entrepreneurship and Entrepreneurship, Enterprising Become Process, Entrepreneurship and History in the World and Turkey, Entrepreneurship Type and Entrepreneurial Culture, Successful Entrepreneurship Stories, Business İdea Resources, Marketing Survey, New Business İdeas, Venture Capital and Other Raising of Capital Methods, Entrepreneurial Establishment Process, Management Function of Small Business and New Management Approaches, Production Function and Planning of Small Business, Marketing Structure of Small Business, Problems and Marketing Techniques, Human Resources and Public Relations Functions of Small Businesses, Financial Structure of Small Business, Problems and Financing Techniques, Work Plan Preparation |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Defines the concept and types of entrepreneurship as part of entrepreneurship theory. |
Prepares a business plan with the informations learned in the course toward new business ideas. |
Analyses the methods used by entrepreneurs when establishing new initiatives |
Distinguishes the differences between SME management and classical business management |
Examines self- entrepreneurship characteristics by evaluating successful entrepreneurship stories. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Entrepreneurship and Basic Concepts Related to Entrepreneurship | Expression and Discussion |
2 | Reading Book , Browsing The Sources of İnternet | Entrepreneurship and History in the World and Turkey, Entreprenuirel Process | Expression and Discussion |
3 | Reading Book , Browsing The Sources of İnternet | Entrepreneurship Types and Entrepreneurial Culture, | Expression and Discussion |
4 | Applied Preparation, Browsing The Sources of İnternet | Sucessful Entrepreneurship Stories | Expression and Discussion |
5 | Reading Book , Browsing The Sources of İnternet | Business İdea Resources, Marketing Survey | Expression and Discussion |
6 | Reading Book , Browsing The Sources of İnternet | Venture Capital and Other Raising of Capital Methods, | Expression and Discussion |
7 | Reading Book , Browsing The Sources of İnternet | Entrepreneurial Establishment Process | Expression and Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading Book , Browsing The Sources of İnternet | Management Function of Small Business and New Management Approaches | Expression and Discussion |
10 | Reading Book , Browsing The Sources of İnternet | Production Function and Planning of Small Business, | Expression and Discussion |
11 | Reading Book , Browsing The Sources of İnternet | Marketing Structure of Small Business, Problems and Marketing Techniques, | Expression and Discussion |
12 | Reading Book , Browsing The Sources of İnternet | Resources and Public Relations Functions of Small Businesses, | Expression and Discussion |
13 | Reading Book , Browsing The Sources of İnternet | Teknikleri Financial Structure of Small Business, Problems and Financing Techniques, | Expression and Discussion |
14 | Applied Preparation, Browsing The Sources of İnternet | Work Plan Preparation | Application, Presentation |
15 | Applied Preparation, Browsing The Sources of İnternet | Work Plan Preparation | Application, Presentation |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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John, B., Tidd, J. (2018), İnovasyon ve Girişimcilik, Nobel Akademik Yayıncılık, Ankara |
John, B., Tidd, J. (2007), Innovation and Entrepreneurship, Nobel |
Mellor, R. (2008). Entrepreneurship for everyone: A student textbook. Sage, California |
Kiyosaki, R.T. (2018), Zengin Baba, Yoksul Baba, Alfa Yayıncılık, İstanbul |
Kiyosaki, R.T. (2000), Rich Dad Poor Dad, Warner Books Ed., New York |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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2 |
List the main features of communication in items.
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3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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3 |
Tell the basic concepts of public relations and advertising in detail.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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2 |
Use the leadership, communication and presentation skills in occupational events.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 |
Create communication programs within the public relations and advertising campaign.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 1 | 13 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 1 | 1 | 1 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 6 | 4 | 24 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 3 | 3 | 9 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 53 | 0 | 133 |
Total Workload of the Course Unit | 133 | ||
Workload (h) / 25.5 | 5,2 | ||
ECTS Credits allocated for the Course Unit | 5,0 |