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MEDIA ECONOMIC POLICY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT432 MEDIA ECONOMIC POLICY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the ability to criticize the structure of the media by explaining the structure and functioning of the media which has acquired a tremendous power.
Contents of the Course Unit: Contents of the course include the subjects as in defining the concept of media, analysis of the structure of media, evaluation of the media in the context of the role of information flow, linking between communication and obtainment of information, discussing the effects of economic and political situation on the media, interpretation of media structures in the world, interpretation of structuring of media in Turkey, evaluating the media as a global news source, definition of the concept of monopolization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 5 thinkers who criticize the structure of the media
Tell the historical evolution of economic political thought by taking reference to the given source
Summarize the thoughts of at least 3 of the thinkers who criticize the structure of the media
Infer the results of media production in a political context through a given case study
Analyze the structure of media within the framework of a thinker
Evaluate the way how the media is organized with the ability to think critically in the context of capital and political relations
Criticize the effects of media transformations on social life through case studies
Evaluate the connection between media and capitalist system in the framework of political economy

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Economy Political Thinking Lecture & Question and Answer
2 Reading the related subject in the coursebook Right of Information and Communication Lecture & Question and Answer
3 Reading the related subject in the coursebook Political Systems and Their Effects on Media; modernism, post-modernism Lecture & Question and Answer
4 Reading the related subject in the coursebook Social Systems and Their Effects on Media; socialism, liberalism, pluralist and democratic models Lecture & Question and Answer
5 Reading the related subject in the coursebook Consumption Culture ve Popular Culture Lecture & Question and Answer
6 Reading the related subject in the coursebook Media, Government, Ideology, Media Ownership Lecture & Question and Answer
7 Reading the related subject in the coursebook Property and Control Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Monopolization Lecture & Question and Answer
10 Reading the related subject in the coursebook Civil Society and Media Lecture & Question and Answer
11 Reading the related subject in the coursebook Critics on Media Structuring Lecture & Question and Answer
12 Reading the related subject in the coursebook Supporting Approaches on Media Structuring Lecture & Question and Answer
13 Reading the related subject in the coursebook Effects of Media on Culture Lecture & Question and Answer
14 Reading the related subject in the coursebook New Communication Technologies and Globalization Lecture & Question and Answer
15 Reading the related subject in the coursebook Media and Globalization Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Chomsky, n. (2012). Rizanin Imalati. Istanbul: Bgst Publications
Herman, E. S. ve Chomsky, N. (1999). Medya Halka Nasıl Evet Dedirtir Kitle Iletisim Araclarinin Ekonomi Politigi. Minerva Publications
McChesney, R. W. (2008). The political economy of media: Enduring issues, emerging dilemmas. NYU Press.
Meehan, E. R., Mosco, V., Wasko, J. (1993). Rethinking political economy: Change and continuity. Journal of Communication, 43(4): 105-116.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
3
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
4
3
Tell the basic concepts of public relations and advertising in detail.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
5
2
Use the leadership, communication and presentation skills in occupational events.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
3
Create communication programs within the public relations and advertising campaign.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0