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SUSTAINABLE TOURISM PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TUR422 SUSTAINABLE TOURISM 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of this course the emergence of sustainable development, to examine the reflection on tourism and to teach sustainable product-service policies applied in the tourism sector.
Contents of the Course Unit: This course includes : the concept of sustainability, the concept of sustainable tourism, principles and practices.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concepts of sustainable development and sustainable tourism.
Explain sustainable tourism practices on a regional and business basis.
Explain sustainable tourist products and services.
Relate a relationship between sustainability and tourism.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Search, Presentation Sustainability and Sustainable Development Expression , Question-Respond, Discussion
2 Literature Search, Presentation Definition, Purpose and Principles of Sustainable Tourism Expression , Question-Respond, Discussion
3 Literature Search, Presentation Conditions for Success in Sustainable Tourism Expression , Question-Respond, Discussion
4 Literature Search, Presentation The causes of the need for Sustainable Tourism Expression , Question-Respond, Discussion
5 Literature Search, Presentation Sustainable Tourism Market Expression , Question-Respond, Discussion
6 Literature Search, Presentation Marketing Approach in Sustainable Tourism Expression , Question-Respond, Discussion
7 Literature Search, Presentation Sustainable Tourist Product / Service Expression , Question-Respond, Discussion
8 - MID-TERM EXAM -
9 Literature Search, Presentation Planning for Sustainable Tourism Development Expression , Question-Respond, Discussion
10 Literature Search, Presentation Sustainable Tourism Applications in Hospitality Industry Expression , Question-Respond, Discussion
11 Literature Search, Presentation Sustainable tourism in the globalization process Expression , Question-Respond, Discussion
12 Literature Search, Presentation H & RA, IHEI and Certification Programs Expression , Question-Respond, Discussion
13 Literature Search, Presentation Sustainable Tourism Project Samples from Turkey and The World Expression , Question-Respond, Discussion
14 Literature Search, Presentation Sustainable Tourism Policies in Turkey Expression , Question-Respond, Discussion
15 Literature Search, Presentation Sustainable Tourism Applications in Hospitality Industry Expression , Question-Respond, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kozak, M. (Ed). (2013) Sustainable Tourism, Concepts, Applications, Ankara: Detay Publications.
Nakıboğlu, G. (2017) Holistic Approach to Green Supply Chains for Sustainability, Ankara: Detay Publications
Koçak, N. (2016) Sustainable Tourism Management, Ankara: Detay Publications.
Çeken, H. (2016) Basic Concepts and Principles of Sustainable Tourism, Ankara: Detay Publications.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 10 4 40
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 3 3
Preparation for the Final Exam 5 3 15
Mid-Term Exam 1 3 3
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 36 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0