COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT266	COMMUNICATION THEORIES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Prof. SACİDE VURAL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpreting the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain what theory is and what it does.
Studens who has taken this course,can explain the relationship between theory, research and science.
Have the ability to apply theories in real life experiences and professional work.
He/she can evaluate that every theory has certain limitations and has the ability to test the appropriate theory in his research, with the awareness that not every theory can be applied in every research.
List the communication theories in a chronological order.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading book chapters related with the subject	Communication Theories (what a theory is, how it is developed and what it does)	Narration Question-response method
2	Reading book chapters related with the subject	Basic communication models	Narration Question-response method
3	Reading book chapters related with the subject	Personal impact, diffusion, and short-term effects of mass communication on individuals ​	Narration Question-response method
4	Reading book chapters related with the subject	Effects of mass communication on culture and society ​	Narration Question-response method
5	Reading book chapters related with the subject	Audience-centered models	Narration Question-response method
6	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
7	Reading book chapters related with the subject	Organization, selection and production of mass media ​	Narration Question-response method
8	Reading book chapters related with the subject	Planned communication	Narration Question-response method
9	Reading book chapters related with the subject	Planned communication	Narration Question-response method
10	-	MID-TERM EXAM	-
11	Reading book chapters related with the subject	New mass media and information society	Narration Question-response method
12	Reading book chapters related with the subject	Uluslararası iletişim ve yeni yaklaşımlar	Narration Question-response method
13	Reading book chapters related with the subject	Değişim Kuramı	Narration Question-response method
14	Reading book chapters related with the subject	Conflict and change theories	Narration Question-response method
15	Reading book chapters related with the subject	evaluation of the course	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Denis McQuail ve Sven Windahl (2005), İletişim Modelleri, Çeviren: Konca Yumlu, 2. Baskı, İmge Yayınevi, Ankara.
Don Stacks, Mark Hickson, III ve Sidney R. Hill, Jr. (1991), Introduction to Communication Theory, Harcourt Brace Jovanovich, Inc. Saunders College Publishers, USA.
Severn, Werner J. , James W. Tankard, Wr.(1994), İletişim Kuramları: Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Çev: Ali Atıf Bir, Serdar Sever, Anadolu Üniversitesi Yay. Eskişehir
Thussu, Daya Kishan(2000). International Communication: Continuity and Change,London: Arnold.
Co-author (1997). International Communication and Globalization, ed. Ali Mohammadi, First published, Londen: Sage publication.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	30		Classical Exam
Homework Assessment	1	10
Short Exam	1	10
Final Exam	1	50		Classical Exam
TOTAL	4	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.
2	List the main features of communication in items.
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3	Tell the basic concepts of public relations and advertising in detail.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.
2	Use the leadership, communication and presentation skills in occupational events.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2	Write press releases for the purpose of introducing the institution he/she works at or owns.
3	Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	4	52
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	158