PAZARLAMA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
DTP252	PAZARLAMA	2	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. EKREM SÜZEN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:
Contents of the Course Unit:

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	General concepts in the field of Civil Aviation Administration defines / explains.
2	Civil Aviation Management program located in the terminology defines / explains.
3	Civil Air Transportation Management identifies the computer programs used in the field.
4	Civil Aviation Management concept explains the historical process of the past to the present.
5	Understands basic functions of business relationships between. Cross-functional relationships and interactions classify and explain.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Makes/explains conceptual definitions about the field.
2	Defines/explains aviation terminology.
3	Uses computerized support systems.
4	Knows/explains the historical development of the aviation industry.
5	Have knowledge of business functions, uses information in business life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	with the relevant institutions in the field of Civil Aviation Administration (Airline companies, handling companies, etc.) makes written agreement in accordance with legislation.
2	Civil Aviation Administration in the field of communications, information storage and have stored the information for the purpose it uses computer programs.
3	Life-long learning skills, gaining knowledge about the field, uses awareness of social responsibility in business.
4	Civil Aviation Administration of the knowledge gained in the field, and with people who are experts, with effective presentation and language skills to express share.
5	evaluating business applications of existing applications, adaptation to changing environmental conditions to ensure that develops new proposals with interdisciplinary comparisons. take responsibility; develop entrepreneurial competencies individually or as a team member.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Knows the relevant regulations and directives in the field, makes appropriate correspondence.
2	Uses computer software/programs used in the related field.
3	Gains lifelong learning skills/uses information in business life.
4	Gains the skill of explaining the information learned about the aviation industry to others.
5	Interprets, evaluates and analyzes business practices.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Space-related activities encountered in applications in the execution of complex and unpredictable individual or as a team member takes responsibility.
2	related to the field of advanced study is conducted independently.
3	Responsibility of employees under development in the framework of a project plan and manage activities for.
4	bringing innovation to the field of information, thoughts, practices or technologies in the implementation of the risks and take responsibility.
5	Personal, professional, and / or study evaluates the risks and opportunities related to the field; knowledge and skills, social / cultural / economic value and high thinking / approach / technology / product takes responsibility for the conversion; develop entrepreneurial competencies individually or as a team member.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	acquired in the field of advanced knowledge and skills to critically evaluate.
2	determine the learning needs; under his responsibility in accordance with the learning objectives and plan activities for improving the performance of individuals and manages.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Space-related issues and institutions shall inform the person concerned; ideas and proposals for solutions to the problems of written and oral.
2	Space-related issues thoughts and suggestions for solutions to problems by supporting qualitative and quantitative data with experts and people who do not share it.
3	The main language at least at the general level C1 of the European Language Portfolio uses.
4	a foreign language (English) European Language Portfolio B1 at least in the general level of knowledge in the field using monitors and communicates with colleagues.
5	European Computer Driving License, with advanced skills in using a computer is defined and to the extent required by the field of information and communication technologies are used.
6	the social environment with social responsibility and organizes activities for the project and will implement them.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	related to the field of data collection, interpretation and dissemination stages of implementation and results of the social, scientific, cultural and act in accordance with ethical values​​.
2	social rights, social justice, quality and cultural values, preservation of culture, environmental protection, occupational health and safety issues are conscious enough.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	10	3	30
Assignment (Homework)	10	3	30
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	1	1
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	52	0	135