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STRATEGIC MANAGEMENT IN AVIATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIY315 STRATEGIC MANAGEMENT IN AVIATION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. OSMAN ERGÜVEN VATANDAŞ
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective.
Contents of the Course Unit: Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Identify the basic concepts related to Strategic Management in aviation.
Explain the stages of Strategic Management in aviation.
Classify strategy alternatives in aviation.
Do a SWOT analysis related to aviation.
Compare the competition factors with strategies in aviation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 READING Basic concepts of Strategic Management in aviation Lecture, Question and Answer, Discussion
2 READING Definition of Strategic Management, Strategic Management Process in Aviation Lecture, Question and Answer, Discussion
3 READING Phases of Strategic Management Process Lecture, Question and Answer, Discussion
4 READING SWOT Analysis in Aviation I Lecture, Question and Answer, Discussion
5 READING SWOT Analysis in Aviation II Lecture, Question and Answer, Discussion
6 READING System Approach in Aviation Lecture, Question and Answer, Discussion
7 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
10 READING Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies Lecture, Question and Answer, Discussion
11 READING Strategic Positioning in Aviation Lecture, Question and Answer, Discussion
12 READING Global Strategies in Aviation Lecture, Question and Answer, Discussion
13 READING Aviation Competitiveness Factors and Strategies Lecture, Question and Answer, Discussion
14 READING Aviation Competitiveness and Differentiation Lecture, Question and Answer, Discussion
15 READING General Evaluation in Strategic Management in Aviation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Doganis, R. (2006), The Airline Business, Second Edition, Routledge
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of aeronautical standards and rules. (Bloom 1)
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)
2
2
Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)
3
3
Use maintenance manuals and other sources of information in business life to obtain information about the field
2
4
Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use computer software, information and communication technologies at the level required by the field
3
2
Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop solutions for problems faced during application. (Bloom 6)
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Determine the learning requirements related with his/her field. (Bloom 3)
3
2
Use the lifelong learning principles in occupational development. (Bloom 3)
3

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the technical drawing knowledge effectively in business life. (Bloom 3)
4
2
By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.
4
3
Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)
4
4
Participate in training related to the field at international level. (Bloom 3)
4
5
Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)
3
2
Solve the problems encountered in his/her field. (Bloom 3)
2
3
Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)
3
4
Locate the awareness of safety factor to himself and to the team. (Bloom 1
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 2 15 30
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 2 13 26
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 33 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0