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REPUTATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY424 REPUTATION MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create before their target audiences.
Contents of the Course Unit: Contents of the course include subjects such as institutionalisation, internal and external communication, institutional courtesy, formal and informal communication, institutional image and identity, competition and target audience expectations, ethics and social responsibility.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Enounce the importance of the concept of reputation by describing it.
Find out the impact of reputation management on the media target audience.
Classify the practices of media organizations for the purpose of reputation management.
Relate the role of reputation management to other elements of marketing management

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading, Presentation, Creating a debate content, following social media Institutionalisation and promising Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2 Reading, Presentation, Creating a debate content, following social media Reputation and weakest link (bottleneck) Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3 Reading, Presentation, Creating a debate content, following social media Smiling face Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4 Reading, Presentation, Creating a debate content, following social media Communication skills of personnel Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5 Reading, Presentation, Creating a debate content, following social media Formal and informal communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6 Reading, Presentation, Creating a debate content, following social media Standards in oral and written communication in institution Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7 Reading, Presentation, Creating a debate content, following social media Institutionalisation and orchestra Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8 - MID-TERM EXAM -
9 Reading, Presentation, Creating a debate content, following social media Professional manner Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10 Reading, Presentation, Creating a debate content, following social media Institutional kindness and politeness Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11 Reading, Presentation, Creating a debate content, following social media Institution Constitution Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12 Reading, Presentation, Creating a debate content, following social media Institutionalisation and crises Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13 Reading, Presentation, Creating a debate content, following social media Communication with competitors Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14 Reading, Presentation, Creating a debate content, following social media Welcoming codes in Exchange and Information desk Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15 Reading, Presentation, Creating a debate content, following social media Media relations (PR) and ve social responsibility projects... Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Hicks, D. Ph.D and Tutu, D. (2013). Dignity: Its Essential Role in Resolving Conflict. Yale University Press.(USA).
Cakirkaya, M. (2017). Itibar Yonetimi. Egitim Bookstore Publications.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
0
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
0
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
0
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
0
2
Uses the educational role in the social service area.
0
3
Produces projects that will increase the consciousness level of the society.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
0
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
0
3
Organize their work in accordance with their rights and responsibilities as an individual.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 6 30
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0