REPUTATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY424	REPUTATION MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create before their target audiences.
Contents of the Course Unit:	Contents of the course include subjects such as institutionalisation, internal and external communication, institutional courtesy, formal and informal communication, institutional image and identity, competition and target audience expectations, ethics and social responsibility.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Enounce the importance of the concept of reputation by describing it.
Find out the impact of reputation management on the media target audience.
Classify the practices of media organizations for the purpose of reputation management.
Relate the role of reputation management to other elements of marketing management

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Presentation, Creating a debate content, following social media	Institutionalisation and promising	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media	Reputation and weakest link (bottleneck)	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media	Smiling face	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media	Communication skills of personnel	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media	Formal and informal communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media	Standards in oral and written communication in institution	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media	Institutionalisation and orchestra	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media	Professional manner	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media	Institutional kindness and politeness	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media	Institution Constitution	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media	Institutionalisation and crises	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media	Communication with competitors	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media	Welcoming codes in Exchange and Information desk	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media	Media relations (PR) and ve social responsibility projects...	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Hicks, D. Ph.D and Tutu, D. (2013). Dignity: Its Essential Role in Resolving Conflict. Yale University Press.(USA).
Cakirkaya, M. (2017). Itibar Yonetimi. Egitim Bookstore Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts of Social Service, working fields and application frameworks.	0
2	Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establish the link between the application frameworks of Social Service.	0
2	Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.	0
2	Examine the spatial legislation of Social Service and develop new strategies for implementation.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve the problems specific to the field of Social Service according to scientific data.	0
2	Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes a life worthy of dignity of the person who is the subject of social service science.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Configures the communication between institutions in order to solve the problems.	0
2	Uses the educational role in the social service area.	0
3	Produces projects that will increase the consciousness level of the society.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention	0
2	Acts as a social worker in accordance with the laws, regulations and professional ethics rules.	0
3	Organize their work in accordance with their rights and responsibilities as an individual.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128