| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| SHE244 | MARKETING | 3 | 2 | 2 | 4 |
KAYNAKLAR |
|---|
| English for Marketing & Advertising by Sylee Gore - Oxford (2007) |
| Professional English in Use: Marketing by Cate Farrall & Marianne Lindsley - Cambridge (2008) |
| Marketing Management in Turkey: Cases and Challenges by Donald N. Thompson – Gazi Kitabevi (2005) |
| A Preface to Marketing Management by J. Paul Peter & James H. Donnelly, Jr. – McGraw Hill (2015) |