Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HRY318 | PERSUASION THEORIES AND RHETORIC | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Baba,Ç.(2018). Retoriğin İkna Gücü, Çizgi Publication. |
Cıaldini,R.B.(2003).İknanın Psikolojisi, Çeviren: Yasemin Fletcher, Mediacat Yayıncılık. |
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA). |