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PERSUASION THEORIES AND RHETORIC COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY318 PERSUASION THEORIES AND RHETORIC 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Baba,Ç.(2018). Retoriğin İkna Gücü, Çizgi Publication.
Cıaldini,R.B.(2003).İknanın Psikolojisi, Çeviren: Yasemin Fletcher, Mediacat Yayıncılık.
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA).