PERSUASION THEORIES AND RHETORIC COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY318 |
PERSUASION THEORIES AND RHETORIC |
5 |
3 |
3 |
5 |
Objectives and Contents |
| Objectives: |
This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver. |
| Content: |
The content of the course includes concepts of persuasion, concepts of persuasion and rhetoric, elements of persuasion, theory of behavior, theory of social learning. |