PERSUASION THEORIES AND RHETORIC COURSE IDENTIFICATION AND APPLICATION INFORMATION
||Name of the Course Unit
||In-Class Hours (T+P)
||PERSUASION THEORIES AND RHETORIC
Objectives and Contents
||This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver.
||The content of the course includes concepts of persuasion, concepts of persuasion and rhetoric, elements of persuasion, theory of behavior, theory of social learning.