DIGITAL ADVERTISING AND SOCIAL MEDIA MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ELT403 |
DIGITAL ADVERTISING AND SOCIAL MEDIA MARKETING |
7 |
3 |
3 |
8 |
Objectives and Contents |
| Objectives: |
The main aim of the course is to provide an understanding of advertising strategies and social media applications in digital platforms that differentiate with the developing technology. |
| Content: |
Digital advertising techniques, social media applications, advertising in social media |