DIGITAL ADVERTISING AND SOCIAL MEDIA MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ELT403 |
DIGITAL ADVERTISING AND SOCIAL MEDIA MARKETING |
7 |
3 |
3 |
8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| To be able to comprehend the concept of digital advertising and digital advertising environments |
| To be able to understand the evolution of the internet and the transformation in the field of communication |
| Ability to analyze comparisons between digital advertising and traditional traditional advertising |
| Developing advertising applications on social media |