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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

DIGITAL ADVERTISING AND SOCIAL MEDIA MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT403 DIGITAL ADVERTISING AND SOCIAL MEDIA MARKETING 7 3 3 8

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Examining lecture notes Development of internet, new media features, comparison of new media and traditional media Lecture, presentation, question and answer
2 Examining lecture notes Concept of advertising, history of advertising, hierarchy of effects, channels and techniques Lecture, presentation, question and answer
3 Examining lecture notes Marketing Communication and Advertising Relationship Lecture, presentation, question and answer
4 Examining lecture notes Digital advertising, its types and techniques Lecture, presentation, question and answer
5 Examining lecture notes Advertising effectiveness measurement, ROI concept Lecture, presentation, question and answer
6 Examining lecture notes Search engines, Adwords and social media advertising environments Lecture, presentation, question and answer
7 Examining lecture notes SEO (Search engine optimization) applications Lecture, presentation, question and answer
8 Examining lecture notes SEM applications Lecture, presentation, question and answer
9 Examining lecture notes The concept of social media and the development of social media Lecture, presentation, question and answer
10 - MID-TERM EXAM -
11 Examining lecture notes Social media channels and tools Lecture, presentation, question and answer
12 Examining lecture notes Innovations and changes brought by social media to the field of advertising Lecture, presentation, question and answer
13 Examining lecture notes Digital advertising case studies Lecture, presentation, question and answer
14 Examining lecture notes Social media advertising case studies Lecture, presentation, question and answer
15 Examining lecture notes End of term repetition and project evaluation Lecture, presentation, question and answer
16 - FINAL EXAM -
17 - FINAL EXAM -