SPORTS AND STRATEGIC MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| SYY217 |
SPORTS AND STRATEGIC MANAGEMENT |
3 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
The objective of the course is to help students gain the ability to discuss the process of club management strategy implementations and to conduct SWOT analysis of a sports organization. |
| Content: |
Contents of the course include; terms and concepts related to strategic management, elements of strategic planning process, vision and mission of a sports club, external and internal environment analysis (SWOT analysis). |